Video Commercials

In 2021, our company was tasked with creating two big budget productions — one that subverts the traditional view of volunteering work, and another a social experiment that challenges gender stereotypes at home. During the production phase, I was tasked with ideation, storyboarding, scriptwriting; as well researching and selecting the production house, casting, and voiceover direction.

MSFCare Network - Volunteering. It's a Work of Heart.

Launch date: December 20, 2021

Client: Ministry of Social and Family Development (MSF)

Executive Creative Director: Benson Toh

Creative Leads: Dawn Yang, Eugene Yow

Copywriter: Evan Woon

Art Director: Wilson Lai

Account Management: James Tan, Elaine Lim

Traffic: Eileen Lee

Director: Martin Hong, Abundant Productions

Gift To Our Next Generation

Launch date: Jan 25, 2022

Client: Ministry of Social and Family Development (MSF)

Executive Creative Director: Benson Toh

Creative Lead: Dawn Yang, Eugene Yow

Copywriter: Evan Woon

Art Director: Wilson Lai

Account Management: James Tan, Elaine Lim

Traffic: Eileen Lee

Director: Priscilla Ang, Reel Loco Productions

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