As part of a follow-up to the "Gift to Our Next Generation" TV commercial, we were tasked with creating a social media campaign. We utilised three platforms — chiefly TikTok, Instagram, and Facebook — to create a series of posts to engage our audiences.
TikTok Campaign
We engaged influencers from SGAG's Hepmil Group to seed MSF's message of breaking gender stereotypes at home into the TikTok social media sphere, targeted at audiences from the Generation Z crowd. These videos were linked by the hashtag #MakeTheNorm. Our role was to provide the influencers with preliminary ideas, and to help seed the client's message of breaking gender norms in their videos.
Click here for TikTok trend.
Instagram Posts
Website Copywriting
I wrote the website synopsis for the 2021: Year of Celebrating SG Women campaign. Click here for full page.
Click here for full page.
Trend Posts
We created some impromptu social posts to 'hijack' certain trends, such as during the Wordle craze, and Star Wars day.
Click here for full post.
