Hi, I'm Evan Woon!

As project manager and copywriter for this project, I did the scriptwriting, campaign strategy, budget management, vendor management (production, media buying, translation), stakeholder management, transcreation (Philippines, Thailand, Indonesia, Japan and Cambodia) and performance tracking in order to market our Insurance app Omne. We worked with companies C9 Media and BRIQ to bring this digital campaign to fruition.

To achieve lower-funnel conversions across our main markets (Philippines, Thailand, Indonesia, Japan, Cambodia), we created a series of static advertisements which was promoted on channels such as Google Ads, Meta Ads, NativeX, Tec-Do, ShareIT and Yahoo JP. We used a Mobile Measurement Partner (MMP) called Adjust for performance tracking. I was the project manager and copywriter for this project.

To celebrate Omne's 2nd Anniversary, I was in-charge of creating and transcreating content for our five main markets (Philippines, Thailand, Indonesia, Japan, Cambodia). This was no easy feat in a corporate setting. I was in-charge of copywriting, vendor management (production), stakeholder alignment, transcreation, and social media for this project.

As copywriter and project manager, I was in-charge of scriptwriting, project management, vendor management (production), stakeholder management as well as transcreations for our local markets (Philippines, Thailand, Indonesia, Japan and Cambodia) for this exclusive in-app video.

Part of my daily duties include ideating, creative direction and UX copywriting for Omne . As part of my marketing duties, I also write and schedule Push Notifications.