With the onset of COVID-19, A*Star approached Kingsmen to create an online virtual roadshow for ITAP 2020. This was one of our very first forays into exploring digital roadshows.
I came up with the idea to illustrate Jurong Innovation District's new facilities and companies in a simple bird's-eye view interactive.
My duty included working with Jurong Town Corporation (JTC) to streamline, copywrite, copyedit, and visualise their content.
When creating an experience, we always have in mind users' pain points and worries. Here, we figured that the user might worry that JID is in an isolated location, hence we included a Google map-like interactive to allay their fears.
