Lower-Funnel Marketing

To achieve lower-funnel conversions across our main markets (Philippines, Thailand, Indonesia, Japan, Cambodia), we created a series of static advertisements which was promoted on channels such as Google Ads, Meta Ads, NativeX, Tec-Do, ShareIT and Yahoo JP. We used a Mobile Measurement Partner (MMP) called Adjust for performance tracking. I was the project manager and copywriter for this project.

Digital campaign 1