Hi there! I'm a data-driven, copy-based creative — drawing a wealth of experience from the tech, insurance, cryptocurrency and advertising sectors. My 9-year career spans editorial, digital marketing, UX writing, content strategy, branding, campaign and project management.

North Spring Primary School

In 2017, North Spring Primary School approached my company LDR to create an e-learning app to teach Primary 5 students about Reserch & Development (R&D) in Singapore. I did the research, copywriting and ideation for this app.

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