In 2021, our company was tasked with creating two big budget productions — one that subverts the traditional view of volunteering work, and another a social experiment that challenges gender stereotypes at home. During the production phase, I was tasked with ideation, storyboarding, scriptwriting; as well researching and selecting the production house, casting, and voiceover direction.

Client: National Environment Agency (NEA) Executive Creative Director: Benson Toh Creative Leads: JunHong Tan, Linus Chen Copywriter: Evan Woon Art Director(s): Marcus Quek, Alex Yeo, JunQian Liu, Leonard Koh Account Management: Ethan Yeo, JiaYi Ong Traffic: Su Boey

Client: Ministry of Social and Family Development (MSF) Executive Creative Director: Benson Toh Creative Leads: Dawn Yang, Eugene Yow Copywriter: Evan Woon Art Director: Wilson Lai Account Management: James Tan, Elaine Lim Traffic: Eileen Lee

Client: Ministry of Culture, Community and Youth (MCCY) Executive Creative Director: Benson Toh Creative Leads: Tytan Chang, Ong Beng Wee Copywriter: Evan Woon Art Director: Nigel Tan Account Management: Koh Kiat Jiun Traffic: Annabel Lim, Michelle Tan

Client: Ministry of Health (MOH) Executive Creative Director: Benson Toh Creative Leads: Boston Ho, Linus Chen Copywriter: Evan Woon Art Director: Huiyu Ong Account Management: James Tan, Yvonne Chan Traffic: Eileen Lee, Michelle Tan

Client: Public Utilities Board (PUB) Executive Creative Director: Benson Toh Creative Leads: JunQi Liao, Shawn Lam Copywriter: Evan Woon Art Director: Nikki Cheryl Lo Account Management: Juanne Tan Traffic: JingFang Oh

Client: Infocomm Media Development Authority (IMDA) Executive Creative Director: Benson Toh Creative Lead: WeiLing Gwee Copywriter: Evan Woon Art Director: Eunice Pang, ND Chua Account Management: Jastala Tan Traffic: Eileen Lee