Hi there! I'm a data-driven, copy-based creative — drawing a wealth of experience from the tech, insurance, cryptocurrency and advertising sectors. My 9-year career spans editorial, digital marketing, UX writing, content strategy, branding, campaign and project management.

PUB Social Campaign

Client: Public Utilities Board (PUB) Executive Creative Director: Benson Toh Creative Leads: JunQi Liao, Shawn Lam Copywriter: Evan Woon Art Director: Nikki Cheryl Lo Account Management: Juanne Tan Traffic: JingFang Oh

We were tasked by PUB to create several Business-as-usual (BAU) creative posts. My role here was to conceptualise the content, liaise with my art partner to illustrate it, and provide both in-visual and post copy. Click here to explore PUB's Instagram page.
BAU Creative Posts

Click here for full post. Click here for Facebook post.

Click here for full post. Click here for Facebook post.

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