Hi there! I'm a data-driven, copy-based creative — drawing a wealth of experience from the tech, insurance, cryptocurrency and advertising sectors. My 9-year career spans editorial, digital marketing, UX writing, content strategy, branding, campaign and project management.

NEA CGS Social Campaign

Client: National Environment Agency (NEA) Executive Creative Director: Benson Toh Creative Leads: JunHong Tan, Linus Chen Copywriter: Evan Woon Art Director(s): Marcus Quek, Alex Yeo, JunQian Liu, Leonard Koh Account Management: Ethan Yeo, JiaYi Ong Traffic: Su Boey

In this campaign for NEA titled Clean and Green Singapore (CGS), we were tasked with creating content that is engaging for our viewers — in the form of recurring social series and trend posts. My role involved proposing content, as well as writing both in-visual and post caption copy. Click here for CGS's Instagram page. 
Young Changemakers Series

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Emojicode Series

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Dengue Series

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 Holiday Specials and Event Posts

Ramadan special. Click here for full post. Click here for Facebook post.

Father's Day post. Click here for full post. Click here for Facebook post.

Earth Day post. Click here for full post. Click here for Facebook post.

BAU Content

Support our hawkers. Click here for full post. Click here for Facebook post.

Can you spot the Clean and Green habits at this hawker centre? Click here for full post. Click here for Facebook post.

Captain Green Instagram Reel. Click here for full post. Click here for Facebook post.

Captain Green Instagram Reel. Click here for full post. Click here for Facebook post.

NEA Stop Dengue Now Re-direct post. Click here for Facebook post.

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