2022
#BitgetxMessi: Lionel Messi Partnership
I provided the creatives, scriptwriting, announcement article, in-visual copy and post captions for all #BitgetxMessi related posts.
2023
#BitgetxJuventus: Juventus Partnership
I provided post copy for Juventus' social media page, as well as the script for our Juventus Womens' partnership.
2023
Product & Campaign Creatives
My daily duties include writing copy and developing creatives to sell Bitget's financial products.
2023
Flagship Videos
I was in-charge of scriptwriting and providing storyboarding for company milestones. These are large-scale videos that were promoted extensively on social media.
2023
Copy Trade Advertisements
This was a simple lifestyle-driven series that was spearheaded by me to get more people to use Bitget's Copy Trade function.
2022
Merchandise
I provided creatives and copy for these gifts that were shipped out to our KOL partners.
2023
Events & Competitions
I provide information architecture and copy for events and competitions.
2023
Product Videos
My duties include scriptwriting and storyboarding for product tutorial videos, company announcements and product promotionals.
2023
Memes
I utilise funny and relatable memes to promote Bitget's financial products.
2023
Educational Shorts
I provide research and scriptwriting content for our YouTube and TikTok host, CH Egan.
2023
Traffic Management
I belong in a small creative team comprising of another copywriter and two art directors. We handle creatives for EVERY product and campaign pushed out by the company of 1,500 people. As an in-house unit, we don't have the luxury of having traffic and accounts management (like a standard agency) in our team.
Hence, I created this traffic google sheet for stakeholders to fill up their requests, and as a means of organising reasonable deadlines.
The art team has a similar sheet as well, duplicated from this sheet.
This method has successfully allowed us to handle 4-5 requests a day on average, as compared to 1-2 job requests creatives in ad agencies handle per week.
2023
Hot Token Alert
Hot Token Alert is a series that I conceptualised to feature trending tokens in the crypto sphere. The main objective of this series is to educate our users, and lead them to our platform to trade these tokens.